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Strategy & Research
Strategy & Research
Qualtrics CoreXM is a cloud-based platform designed to help organizations generate sales insights and optimize product prices through analysis of customer experiences in real-time. Key features include feedback collection, concept...Read more about Strategy & Research
Jotform
Jotform
FrontRunners 2024
Jotform is a cloud-based form automation solution that enables users to publish online forms and record customer responses. It helps users to generate leads, collect order payments, conduct customer surveys, manage job application...Read more about Jotform
Tremendous
Tremendous
Tremendous is a US-based fintech company founded in 2010. Our mission is to help businesses pay anyone in the world, easily and instantly. Thousands of businesses worldwide have sent millions of payments using Tremendous. Tremend...Read more about Tremendous
Birdeye
Birdeye
FrontRunners 2024
Birdeye is the top-rated reputation management and digital customer experience platform for local brands and multi-location businesses. Over 100,000 businesses leverage Birdeye’s AI-powered platform to engage seamlessly with custo...Read more about Birdeye
Wrenly
Wrenly
Wrenly is an employee engagement software that drives employee experience to new heights. Designed to transform workplaces and cultivate thriving teams, Wrenly leverages AI technology to simplify employee feedback, surveys, recogn...Read more about Wrenly
Typeform
Typeform
FrontRunners 2024
Typeform is an interactive data collection tool that lets you create forms, surveys, and quizzes that people enjoy answering. By asking questions one at a time, you get more thoughtful responses and higher completion rates. Plus, ...Read more about Typeform
Formstack Suite
Formstack Suite
With Formstack, automate manual processes, deliver solutions quicker, and go from idea to workflow in minutes and save hours—all with clicks, not code. Combining a visual workflow automation builder with digital forms, document ge...Read more about Formstack Suite
Formstack Forms
Formstack Forms
Formstack Forms is a cloud-based solution that helps businesses automate processes of creating digital forms and collecting data for surveys, leads, registrations, and more. Key features include data routing, file uploads, data en...Read more about Formstack Forms
SurveyLegend
SurveyLegend
FrontRunners 2024
SurveyLegend is a cloud-based survey solution for individuals and businesses of all sizes. The solution enables users to create mobile-friendly surveys, manage survey questionnaires, customize questions and track responses. S...Read more about SurveyLegend
Survicate
Survicate
Survicate is an effortless survey software for getting continuous customer insights at scale. Here's what makes Survicate stand out: • Easy-to-use interface: Create and customize surveys in no time with an intuitive drag-and-dro...Read more about Survicate
WorkTango
WorkTango
WorkTango revolutionizes how the world's most forward-thinking companies engage and inspire their people. We offer the only Employee Experience Platform that enables meaningful recognition and rewards, offers actionable insights t...Read more about WorkTango
Pointerpro
Pointerpro
FrontRunners 2024
Pointerpro is your platform to easily create assessments that allow your respondents to download personalized reports immediately. The innovative tool allows you to provide users with tailored advice at scale. This allows everyone...Read more about Pointerpro
Leapsome
Leapsome
Leapsome is the all-in-one intelligent people enablement platform used by CEOs and HR teams at more than 1500 forward-thinking companies (including Spotify, monday.com, and Unity) to drive employee development, productivity, and e...Read more about Leapsome
Motivosity
Motivosity
Did you know that 74% of companies rely on one annual survey to measure their culture and employee engagement? However, the sentiment of your workforce can change drastically within those 365 days. Through our MV6 standardized sur...Read more about Motivosity
Fast Mirror
Fast Mirror
Fast Mirror is a cloud-based 360-degree feedback platform designed to help companies identify and develop more effective employees. With Fast Mirror teams can measure employee population against a variety of important skills. F...Read more about Fast Mirror
GoSpotCheck by FORM
GoSpotCheck by FORM
GoSpotCheck by FORM is a mobile task management platform designed to help businesses across retail, healthcare, hospitality and other industries set up corporate goals and directives for frontline employees. The centralized dashbo...Read more about GoSpotCheck by FORM
Outgrow
Outgrow
Outgrow is a cloud-based survey solution that caters to businesses across various industries such as finance, health care, real estate, insurance, marketing agencies, fitness, health and more. Key features include audience targeti...Read more about Outgrow
Insight Stash
Insight Stash
Insight Stash is a cloud-based feedback management solution designed for small businesses that helps them to create feedback forms that integrate with business websites. Insight Stash lets users collect visitors' perspective of we...Read more about Insight Stash
SurveySparrow
SurveySparrow
FrontRunners 2024
SurveySparrow is a cloud-based customer experience solution that enables businesses of all sizes to create engaging feedback surveys. It comes with a centralized dashboard, which allows users to import contacts and organize them i...Read more about SurveySparrow
Zonka Feedback
Zonka Feedback
Zonka Feedback offers feedback forms and customer satisfaction surveys in various formats, such as on a tablet or on a kiosk, designed for companies to gather and analyze the data. The solution can be utilized by hotels and other ...Read more about Zonka Feedback
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Buyers Guide
Last Updated: March 16, 2023Data is king in today’s digital world. Whether you’re a small online retailer or an enterprise manager with hundreds of employees, data about customers and operations keeps you in control of the direction of your business.
How do you get this information? Survey software makes it simple to create, distribute, collect and analyze information in order to spot trends and make smarter business decisions.
Speaking of smart decisions, this guide offers an overview of these systems so that you have all the necessary details to choose the best survey solution for your needs. We’ll cover:
Common Survey Software Functionality
Types of Survey Software Buyers
What is Survey Software?
Survey software is used by a variety of businesses to gather data on all kinds of groups: employees, customers (both new and former) or consumers. And the systems often allow users to create surveys and forms targeting specific segments.
Surveys can collect responses from individual consumers, business professionals with specific job titles, people within certain age ranges who are also apartment renters—services are available to help find these specific audiences to gain the type of research data you need.
No matter how simple or complex your survey, software is customizable enough to ensure you can build the appropriate survey and receive the right kind of data.
Common Survey Software Functionality
Survey software isn’t overflowing with features, but the functionality offered is highly flexible and customizable. Here are the common features included in most modern solutions:
Survey creation | The core of the software, survey builders offer a wide variety of tools to hone your survey structure to get the most useful information. Multiple question types, including single answer, choose-all-that-apply, open form responses, matrix selections and rating scales, are among those available. Arrange questions to exclude certain respondents or to branch questions based on specific answers, or craft a quiz that automatically calculates a score. Then customize the images, logos and other branding so your forms are consistent with your other marketing materials. |
Security | Several options are available to protect response data, identifying information and prevent fraudulent responses. Add passwords and timers, authenticate through Facebook or Twitter, prevent multiple submissions based on IP addresses and offer anonymity for survey takers. |
Distribution | Once your survey is built, you can launch it in various ways—sharing a custom URL, automatic posting on social media with Facebook, Twitter or LinkedIn integrations or through email with connections to your email marketing system. |
Reporting and analytics | Most modern survey systems are capable of delivering results in real-time so you can gauge the effectiveness of your surveys quickly. Then, once all your data is collected, software offers tools to dissect the information the way you want: by age or gender, by location, or filter and cross-tabulate multiple questions to identify trends you can use to make better business decisions. |
Targeted surveys | For surveys designed to gather data on a random set of consumers, for example, survey software vendors can find the appropriate respondents and return results within days. Users can specify the location of respondents worldwide or other demographic factors. Some vendors also offer services to help users improve their questions or survey structure so that you get the best data in the least amount of time. |
Types of Survey Software Buyers
The types of features you need in survey software depends on your industry and application. Here are some common uses by industry:
Enterprise human resources professionals can use survey forms to gather details about employee engagement and performance, then implement changes that help keep workers happy and productive. Surveys can also be used to conduct exit interviews to provide HR professionals more insight into employee satisfaction.
Retailers can use their customer database to send out feedback forms to inform what kinds of products they keep in inventory and uncover details about the service they received.
Marketing or academic researchers can use surveys and targeted audience services to collect responses from specific groups to bolster research with hard data.
Nonprofit event or donor managers can use surveys to determine the effectiveness of fundraising events, or to gather information about donors and their behavior. Nonprofits need this data to identify trends in giving to maximize their fundraising abilities.
Healthcare providers can use surveys to determine the effectiveness of fundraising events, or to gather information about donors and their behavior. Nonprofits need this data to identify trends in giving to maximize their fundraising abilities.
Many top vendors include pre-made templates for these purposes, so you can quickly launch and close surveys to improve your business.
Key Considerations for Survey Software Buyers
Aside from specific features, survey software purchases include some other important decisions about how your data can be used and the level of support you need.
Integrations with other systems greatly expands the reach of your surveys and usefulness of your collected data, whether it’s sending forms embedded in email marketing or automatically analyzing open-ended survey responses. These integrations include:
Analyzation systems
Google or Microsoft suites
Support and training needs vary based on how you use survey software. Vendors offer technical support to ensure the system works properly on your system, and training services are available, usually for an extra fee, so that you can get the most impact out of your surveys.
How Are Survey Tools Priced?
Survey software is generally offered in a web-based deployment, meaning users can purchase a license and immediately begin using the system without having to install anything on their own computers.
These online systems most often cost a flat fee based on different plans, increasing in cost as more features are added. And payments are made monthly on a subscription model. Some vendors may limit the number of surveys or forms created per month, or the number of users at a time, for certain plans, and most offer a free version, albeit with limited functionality.
Small to midsize companies can invest in web-based survey software with a smaller upfront cost compared to on-premise options, and can easily add new features as their survey needs increase.